One of the first elements that was provided to me was the logo, which had been decided beforehand. I did come together with my supervisor, to decide on a suitable color palette to use, and the main aesthetic we wanted to emphasize with the material.
I had a lot of fun designing some of the vector items that will be in the promotional material. All to give it that unique refined vibe.
Since this event simulated a night of celebration and refinement a lot of florals were used, gathering inspiration from events like the Oscars, Golden Globes, etc.
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A big aim for the internship was creating a proper media kit for different sites, they wanted to do a large marketing campaign so different sizes were required for places such as Google ads, Linkedin, Instagram, Facebook, etc.
Besides the digital media kit, actual printed elements were necessary for the event as well, such as tickets, flyers and a Playbill.
The Playbill was made in collaboration with my superior Sami Haiman-Marrero.
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